Unilever, Nike and Ricoh are among just 10 percent of companies that have taken steps to genuinely overhaul their business plans to favor sustainable growth, according to new research from consultant firm Deloitte.

The company recently partnered with Volans, a green consulting firm, to assess how many companies have sustainability strategies that present a credible response to climate change and environmental threats.

Volans founder John Elkington has coined the term “zeronaut” to describe organizations that have taken the decision to try and grow the bottom line with zero environmental impact.

Drawing on Elkington’s definition, Deloitte developed a Zero Impact Growth Monitor that was used to assess and rank 65 different companies’ attempts to become more sustainable.

Read more…(GreenBiz.com)